Uni-Media Press

Sony has announced the SLT-A57, a replacement for the original A55 fixed-mirror, electronic viewfinder DSLR. The A57 still features a 16MP sensor and LCD viewfinder but incorporates them into essentially the same body as the more expensive A65. Use of the latest Bionz processor means the A57 offers a wider-than-ever selection of photographic features and image processing modes. There’s also an optional HVL-LE1 video-lighting LED panel.

The A57 will have an MSRP of $799/€849, bundled with an 18-55mm F3.5-5.6 lens.

The HVL-LE1 has an output of 1800lux/0.5m with a color temperture of 5500K. It can be adjusted down to 10% of this output if needed. It comes supplied with both a Sony Alpha and ISO standard flash shoe connector, allowing its use with non-Sony cameras. Its MSRP will be $249. The LE1 comes with a warming filter (taking the output to around 3200K, and is compatible with AA batteries or Sony M or V series rechargeable battery packs.

Click here to read our hands-on Sony SLT-A57 preview

Sony Brings Pro-level Performance to Mainstream SLR Users with New High-Speed α57 Camera Featuring Translucent Mirror Technology

A wider palette of creative options is now accessible to more shooters with the α57 camera, the newest addition to Sony’s popular line of A-mount cameras employing Translucent Mirror Technology.

The innovative Translucent Mirror design directs incoming light to the CMOS image sensor and the AF sensor at the same time, allowing full-time continuous AF during both still and video shooting.  Users can also frame, focus and preview shots in real-time on the high-resolution Tru-Finder™ electronic viewfinder, which offers a wide viewing angle and 100% field of view. This allows photographers to capture exactly what they see on the screen.

A natural successor to Sony’s acclaimed α55 camera, the α57 is positioned for a wide audience of DSLR users. It can shoot still images at up to 12 frames per second, capture full HD video at 60p, 60i or 24p frame rates and has a variety of creative modes including Auto Portrait Framing, a world’s first technology

“Today’s DSLR consumer is looking for a higher level of control and flexibility in their camera,” said Mike Kahn, director of the Alpha camera business group for Sony Electronics. “With the introduction of the new α57, we’re bringing blazing fast response rates, enhanced artistic capabilities and other advanced features to the mainstream DSLR marketplace, offering professional-grade performance at affordable prices.”

With the α57 camera, shooting speeds of up to 12 frames per second are achieved in new Tele-zoom Continuous Advance Priority AE mode, maintaining continuous auto focus and auto exposure with fixed aperture. Magnifying the central portion of the sensor’s image by 1.4x, it’s perfect for capturing split-second action close-ups with a burst of sharply focused images, even when the subject is moving. In this shooting mode, aperture is fixed at either f/3.5 or the maximum aperture of lens in use (whichever is smaller) and image size of photos is about 8.4 megapixels.

Additionally, the α57 camera lets people create powerfully expressive Full HD movies. Responsive full-time continuous phase detection AF ensures that moving subjects stay sharply focused, just like with still shooting. Support for the AVCHD™ Ver. 2.0 (Progressive) format means that Full HD resolution movies can be captured with 60p frame rate: ideal for capturing smooth, blur-free action. Shooting in 24p is also available to give footage a rich, cinematic look. Movie-making options are enhanced further with full control over P/A/S/M shooting modes for virtually limitless creative expression.

The α57 model shares the α65’s 15-point AF system with three cross sensors delivering fast, accurate TTL phase detection autofocus. Newly enhanced Object Tracking AF keeps faces or other selected objects in sharp focus – even if a target is obscured momentarily by another passing object.

Even the novice photographers can now easily create pro-style portraits with the α57 thanks to new Auto Portrait Framing, a world’s first technology. Using face detection and the compositional ‘rule of thirds,’ the camera identifies a subject’s position, trimming the scene to create tightly framed, professional-looking pictures in portrait or landscape orientation while maintaining a copy of the original image. Saving both the original photo plus the adjusted version allows for easy comparison between the two images, offering photographers inspiration to refine their portrait skills.

To get closer to the subject, 2x Clear Image Zoom digital zoom technology doubles the effective magnification of your lens and is a highly practical alternative to travelling with a bigger, bulkier telephoto lens. The camera uses Sony’s “By Pixel Super Resolution Technology” to ensure that cropped and zoomed images retain full pixel resolution.

Additionally, the model’s range of popular in-camera Picture Effect modes includes 11 different effects and 15 total variations – offering a generous palette of ‘PC-free’ artistic treatments, including Pop Color, HDR Painting, Miniature Mode and much more. Results can be previewed directly in live view mode on the LCD screen or in the new Tru-Finder™ electronic viewfinder while shooting either Full HD video or stills.

Still and video shooting, framing, focusing and real-time preview of exposure adjustments are a pleasure with the new Tru-Finder™ electronic viewfinder. With ultra-detailed 1440k dot resolution and a 100% field of view, it rivals quality optical viewfinders. There’s a choice of selectable high-resolution information displays with a wide viewing-angle to help consumers shoot with confidence, including a digital level gauge and framing grid. Information can be displayed either directly in the viewfinder or on the angle-adjustable 7.5 cm (3.0-type) Xtra Fine LCD™ display.

Ensuring detail-packed images, the 16.1 effective megapixel Exmor® APS HD CMOS sensor is teamed with a latest-generation BIONZ® engine. Refined by Sony during the development of its flagship α77 and high-end α65 cameras, this powerful processor effortlessly handles large amounts of image data for flawless, low-noise images and Full HD video.

Thanks to the BIONZ processor, creative shooting opportunities are boosted by an outstanding sensitivity range of ISO 100-16,000. Users will experience consistently natural, low-noise images – whether shooting at fast shutter speeds to freeze dynamic action or handheld without flash in low light.

Pricing and Availability

The new α57 interchangeable lens camera will be available this April with an 18-55mm kit zoom lens for $800 (model SLT-A57K).  It will also be offered as body-only for about $700 (model SLT-A57). 

Sony will also be introducing a new battery-powered LED video light, model HVL-LE1, which broadens options for recording video indoors or in low light. This new accessory will be available this month for about $250.

The camera, camera kit and a wide variety of Alpha accessories are sold at Sony retail stores (www.store.sony.com) and other authorized dealers nationwide.

Sony SLT A57 specifications

Related Product:

Sony Cyber-shot DSC-HX200V 18.2 MP Exmor R CMOS Digital Camera with 30x Optical Zoom and 3.0-inch LCD (Black) (2012 Model)The Sony DSC-HX200V Cyber-shot Digital Camera lets you take high-quality shots anywhere easy. This point-and-shoot camera quickly produces vivid still... Read More >

Sony Cyber-shot DSC-HX9V 16.2 MP Exmor R CMOS Digital Still Camera with 16x Optical Zoom G Lens, 3D Sweep Panorama and Full HD 1080/60p VideoLet yourself go and rejuvenate your passion for photography with the Cyber-shot DSC-HX9V digital camera. Boasting innovative features like Full HD for... Read More >

Sony Cyber-shot DSC-W650 16.1 MP Digital Camera with 5x Optical Zoom and 3.0-Inch LCD (Black) (2012 Model)The Sony Cyber-Shot DSC-W650 Digital Camera (Black) is ready for anything--its 16.1MP resolution guarantees excellent image quality and the sharp Ca... Read More >

Sony has confirmed it will be making a full-frame replacement for its flagship A900 DSLR. No further details were given during a round-table discussion at the CP+ show in Japan, but we find it hard to believe the result will step away from the SLT technology the company has invested so heavily in. The company has also finally announced the A-mount 500mm F4 lens that it has been showing in various states of preparedness since PMA 2007 will be available from late March.

No details of price are given but the premium ‘G’ branding and the fact it’s a 500mm F4 are likely to make as substantial a dent in your wallet as the lens would make if you dropped it onto a particularly malleable surface.

Closer encounters with new 500mm super-telephoto:

Rugged, pro-focused SAL500F40G lens from Sony for A-mount SLT and DSLR cameras

• Longest-ever focal length G Lens from Sony
• Bright F4.0 aperture for superior light gathering
• Nano AR Coating on optical surfaces for flawless still images and HD video
• Compatible with SteadyShot INSIDE featured in all α cameras
• New SSM drive circuit for quick, accurate autofocus
• Rugged dust- and moisture-resistant design: ideal partner for SLT-A77
• Enhanced handling and operability

Serious photographers can pull distant subjects closer with a powerful new 500mm (equivalent to 750mm with APS-C camera) super-telephoto lens from Sony.

The SAL500F40G is ideal for sports, wildlife and demanding imaging applications that require extreme magnification with uncompromised optical performance.

The SAL500F40G is the longest fixed focal length G Lens from Sony to date. Whether you’re shooting detail-packed stills or Full HD video, you’ll enjoy frame-filling close-ups with flawless resolution. With a bright F4.0 maximum aperture, its excellent light gathering power allows the use of faster shutter speeds to broaden shooting opportunities.

The ruggedly-engineered SAL500F40G copes effortlessly with tough photo assignments. Focusing ring and front/rear joints are protected by interlocking seals that shrug off dust and moisture, even when you’re shooting outdoors in driving rain or arid desert conditions. This weather-resistant design makes the SAL500F40G a perfect partner for the SLT-A77 (α77) Translucent Mirror camera that offers serious photographers similarly ruggedized performance.

Like all other A-mount lenses, the SAL500F40G is compatible with the SteadyShot INSIDE image stabilisation system that’s featured in every α Translucent Mirror and DSLR camera from Sony. Depending on shooting conditions, camera model and settings, you’ll enjoy camera-shake blur compensation that’s equivalent to approximately 4.5 stops (max.) in shutter speed.

Inside, the advanced optical design of the SAL500F40G includes 11 elements in 10 groups, including three ED (Extra-low Dispersion) glass elements. It’s also the first G Lens from Sony to feature advanced new coating process that ensures crisper, clearer images. Exclusive to Sony, the ground-breaking Nano AR Coating process cuts internal reflections drastically. Resulting images are brilliantly crisp and clear, with dramatically reduced lens flare and ghosting. Flare is reduced still further by the carbon fibre lens hood that’s lined with black velvet fibres to absorb incident light.

Razor-sharp autofocus performance makes the SAL500F40G ideal for capturing an athlete’s explosive movements or the unpredictable flutter of wild birds. The high-torque SSM (Super Sonic wave Motor) features a new drive circuit, ensures rapid, responsive AF with significantly faster object tracking than conventional Sony lenses.

Serious enthusiasts will also welcome a strong emphasis on enhanced handling and ergonomics. Four focus hold buttons are spaced around the lens barrel for easy operation in any position. They’re complemented by a two-way DMF (Direct Manual Focus) mode button and focus range switch for positive, fumble-free operation when you’re shooting under pressure.

Built to order, the SAL500F40G super-telephoto lens from Sony is available from late March 2012.

Technical specifications

Related Product:

Sony Cyber-shot DSC-HX200V 18.2 MP Exmor R CMOS Digital Camera with 30x Optical Zoom and 3.0-inch LCD (Black) (2012 Model)The Sony DSC-HX200V Cyber-shot Digital Camera lets you take high-quality shots anywhere easy. This point-and-shoot camera quickly produces vivid still... Read More >

Sony Cyber-shot DSC-HX9V 16.2 MP Exmor R CMOS Digital Still Camera with 16x Optical Zoom G Lens, 3D Sweep Panorama and Full HD 1080/60p VideoLet yourself go and rejuvenate your passion for photography with the Cyber-shot DSC-HX9V digital camera. Boasting innovative features like Full HD for... Read More >

Sony Cyber-shot DSC-W650 16.1 MP Digital Camera with 5x Optical Zoom and 3.0-Inch LCD (Black) (2012 Model)The Sony Cyber-Shot DSC-W650 Digital Camera (Black) is ready for anything--its 16.1MP resolution guarantees excellent image quality and the sharp Ca... Read More >

We’ve published our review of the Sony SLT-A35. This latest model in Sony’s series of ‘translucent mirror’ cameras incorporates almost all the features of the original A33 and A55 but includes what Sony promises is an improved 16MP sensor, and handful of extra processing options. The only real losses compared to the A33 are the articulated rear screen and $50 from the MSRP of the 18-55mm lens kit, taking it down to $699. Is this enough to compete in the crowded entry-level segment? Read our review to find out.

Click here to read our review of the Sony SLT-A35

Related Product:

Sony Cyber-shot DSC-HX200V 18.2 MP Exmor R CMOS Digital Camera with 30x Optical Zoom and 3.0-inch LCD (Black) (2012 Model)The Sony DSC-HX200V Cyber-shot Digital Camera lets you take high-quality shots anywhere easy. This point-and-shoot camera quickly produces vivid still... Read More >

Sony Cyber-shot DSC-HX9V 16.2 MP Exmor R CMOS Digital Still Camera with 16x Optical Zoom G Lens, 3D Sweep Panorama and Full HD 1080/60p VideoLet yourself go and rejuvenate your passion for photography with the Cyber-shot DSC-HX9V digital camera. Boasting innovative features like Full HD for... Read More >

Sony Cyber-shot DSC-W650 16.1 MP Digital Camera with 5x Optical Zoom and 3.0-Inch LCD (Black) (2012 Model)The Sony Cyber-Shot DSC-W650 Digital Camera (Black) is ready for anything--its 16.1MP resolution guarantees excellent image quality and the sharp Ca... Read More >

Sony has announced the much leaked NEX-7 enthusiast-targeted mirrorless interchangeable lens camera. It manages to squeeze vast amounts of the A77′s capabilities into a body barely bigger than the existing NEX models. It packs a 24MP APS-C CMOS sensor and 2.4M dot OLED electronic viewfinder into its magnesium alloy body and yet still finds room for a pop-up flash and Alpha hot shoe. Working samples of the NEX-7 have not been made available to the press anywhere in the world, so we have not been able to prepare a hands-on preview. However, we have seen and handled an early pre-production unit and have interrogated Sony about its operation. We have used this to prepare an overview of the camera, which we will expand to a preview when cameras with functioning firmware are available.

When Sony introduced its brand-new range of mirrorless interchangeable lens cameras in May 2010, the company was very clear about who it thought would buy the NEX-5 and its near-identical-twin NEX-3. Small cameras with APS-C sensors, we were told, would appeal to compact camera users who wanted to upgrade but would be intimidated by the bulk and perceived complexity of an SLR. The cameras were a sales success (especially in Japan), and their influence on this sector of the market has become increasingly clear, with Olympus’s PEN E-PL3 paying extensive homage to their key design features, and Panasonic stripping-down its GF line from the enthusiast-friendly DMC-GF1 to the distinctly beginner-orientated DMC-GF3.

In practice, though, it wasn’t just beginners buying these cameras. Many enthusiast photographers have been equally attracted to the promise of excellent image quality in a small, highly portable camera, fuelled by the ability to adapt almost any lens to fit. To its credit Sony has taken note and steadily increased the NEXs’ appeal, with successive firmware updates to improve usability and add features.

Now, with the NEX-7, Sony is specifically targeting those advanced users with a camera whose key spec reads like it’s come straight off an enthusiast’s wishlist. First up is the new 24MP APS-C CMOS sensor, shared with the co-announced SLT-A77, that enables true 1080p60 video recording. Then there’s the EVF that’s been squeezed into the compact body (and also shared with the A77) – the 2.4M dot OLED unit is the highest resolution yet seen in a stills camera, and has an eye sensor for automatic switching with the rear LCD. Rounding off the additions are a built-in flash and Alpha-type hotshoe, all in a body that’s about the same size as the Olympus PEN E-P3.

The NEX-7 also expands on the existing interface, adding two dials on the top plate that can be used to control a wide variety of functions, plus a conveniently-placed button beside the shutter that’s used to cycle through their functions. The familiar rear dial and three ‘soft’ keys on the back of the camera are retained, as is the handy tilting rear LCD.

The NEX-7 uses a new shutter arrangement, with an (optional) electronic first curtain. In other words, the camera no longer has to close the shutter then open it again to start the exposure, and according to Sony this decreases shutter lag from 100ms to just 20ms. This isn’t completely new technology – Canon’s live view capable DSLRs have been using it since the EOS 40D of 2007 – but it’s very welcome to see it implemented in this type of camera.

Further indication, if any were needed, of the NEX-7′s serious intentions is provided by the co-announced Carl Zeiss-branded E 24mm F1.8 lens (also known as the SEL24F18Z). This offers a field of view equivalent to a 35mm lens on full frame, and places the NEX-7 squarely up against the likes of the Fujifilm FinePix X100 (with its fixed 23mm F2 lens), as well as the E-P3. The NEX-7 will also be sold with a black version of the standard E 18-55mm F3.5-5.6 OSS kit zoom.

Sony NEX-7 specification highlights

• All-new 24MP APS-C CMOS sensor (shared with the SLT-A7 and A657)
• ISO 100-16000
• Built-in 2.4M dot OLED EVF with eye sensor
• Electronic first-curtain shutter (cuts response time from 100ms to 20ms)
• ‘AVCHD Progressive’ 1080p60 HD movie recording with built-in stereo mic
• Tilting rear screen
• Three-dial user interface
• Built in flash and Alpha hotshoe
• Infra-red remote control receiver
• Microphone input socket

New E-mount lenses

Alongside the NEX-7 (and the updated NEX-5N), Sony has also announced three new lenses. As well as the Carl Zeiss E 24mm F1.8 mentioned above, there’s an image-stabilized E 55-210mm F4.5-6.3 OSS telephoto zoom (SEL55210), and another fast prime in the shape of the E 50mm F1.8 (SEL50F18). While the latter is, in our opinion, a slightly curious focal length for a brand-new APS-C format design (we’d prefer to see a fast portrait lens in the 60-70mm range), there’s no denying the fact that inexpensive 50mm primes have proven very popular with DSLR users.

Further lens options – LA-EA2 Alpha mount autofocus adapter

To further expand the range of lenses that NEX owners can use with full functionality, Sony has also announced the LA-EA2 adapter that promises fast autofocus with all existing Alpha mount lenses. This uses the company’s SLT technology, with a fixed ‘translucent’ mirror and built-in phase detection AF sensor, plus an AF motor for ‘screw-drive’ lenses. Somewhat reminiscent of Leica’s old ‘Visoflex’ system for its M-mount film rangefinders, the rather bulky housing also has its own tripod socket for use with larger lenses. The LA-EA2 includes the same 15-point AF sensor as the SLT A65 and original A55.

While this certainly expands on the range of lenses accessible to NEX owners, we’re not entirely convinced of its real-world practicality (especially as, at $399, it’s not cheap). We have a sneaking suspicion that it only exists to show that the NEX can be used with more than the handful of native E-mount lenses, rather than being a big seller. It seems likely that most people who own a range of Alpha lenses will already have SLRs to use them on, increasingly supplemented by ‘real’ SLTs. And perhaps the biggest attraction of mirrorless camera over SLRs is compactness, which rather goes away when using AF lenses with such a large adapter. But for those who bought a NEX and then discovered that they really wanted an SLT after all, it could well come in handy, and we can see potential for videography.

The pre-production NEX-7 units shown to journalists (including ourselves), featured NEX-5N firmware, making it impossible to make sense of how well the NEX-7′s ‘Tri-Navi’ three dial control system works. Given that the existing NEX interface isn’t ideal for the kind of committed enthusiast photographers that the NEX-7 is aimed at, it’s clear that the most important aspect of the NEX-7 is how well it’s been implemented.

We have, however, discussed this interface extensively with Sony and can provide the following exclusive detail about how Tri-Navi will work:

Default ‘Exposure’ control settings:

The default exposure options are predefined and cannot be adjusted. No matter how many additional functions you choose to assign to the control system, these are always available.

Beyond this, you can choose up to four sets of controls that can be applied to the dials (from a choice of 6). When using the camera, pressing the button on the front shoulder cycles between the sets you’ve selected, in the order you’ve specified.

The exciting option for us is the ‘Custom’ setting. As you might expect, this allows you to specify which function you want on each dial. There’s only one Custom slot, so you can only create one personalized ‘set.’

There are nine settings that can be applied to the dials and, once assigned to a dial, is removed from the list of available options for the other dials. There is also the option to assign no function to any given dial.

For settings that usually have multiple options (such as the different extents that can be applied to HDR and DRO), all these options are available as a long list to spin through, when assigned to a dial. This differs from their behavior when they appear as one of the presets.

Although we are not in a position to assess how well this system will work when out with the camera, taking photographs, it does sound promising. Our immediate thought was that we could assign Quality to the left dial, DRO/HDR to the right dial then Exposure Comp. to the center dial, so that it’s easy to drop into JPEG-only shooting, shoot an HDR shot, then quickly flick back to Raw shooting (something we’ve found rather time-consuming on other Sonys).

Related Product:

Sony Cyber-shot DSC-HX200V 18.2 MP Exmor R CMOS Digital Camera with 30x Optical Zoom and 3.0-inch LCD (Black) (2012 Model)The Sony DSC-HX200V Cyber-shot Digital Camera lets you take high-quality shots anywhere easy. This point-and-shoot camera quickly produces vivid still... Read More >

Sony Cyber-shot DSC-HX9V 16.2 MP Exmor R CMOS Digital Still Camera with 16x Optical Zoom G Lens, 3D Sweep Panorama and Full HD 1080/60p VideoLet yourself go and rejuvenate your passion for photography with the Cyber-shot DSC-HX9V digital camera. Boasting innovative features like Full HD for... Read More >

Sony Cyber-shot DSC-W650 16.1 MP Digital Camera with 5x Optical Zoom and 3.0-Inch LCD (Black) (2012 Model)The Sony Cyber-Shot DSC-W650 Digital Camera (Black) is ready for anything--its 16.1MP resolution guarantees excellent image quality and the sharp Ca... Read More >

Pentax, Sony, Leica and Ricoh have released firmware updates for several of their cameras. Pentax has updated the firmware for its K-r, K-5 and 645D. Firmware v1.10 for all three cameras brings compatibility with the recently-announced 0-GPS module. Sony, meanwhile, has created updates for its NEX-3 and NEX-5, and SLT A33 and A55 models, adding many of the features of its forthcoming NEX-C3 and SLT A35 cameras. Leica has updated the firmware for its M9 digital rangefinder to improve color consistency across the frame when used with wide-angle lenses. Finally, Ricoh has updated its G700 and G700SE rugged industrial cameras. Click here for links to the updates.

Pentax

Find out more and download Pentax K-r firmware v1.10

Find out more and download Pentax K-5 firmware v1.10

Find out more and download Pentax 645D firmware v1.10

Sony

Find out more and download Sony NEX-3 firmware v04

Find out more and download Sony NEX-5 firmware v04

Find out more and download Sony SLT-A33 firmware v2.00

Find out more and download Sony SLT-A55 firmware v2.00

Leica

Find out more and download Leica M9 firmware v1.162

Ricoh

Find out more and download Ricoh G700 firmware v1.09

Find out more and download Ricoh G700SE firmware v1.09

Related Product:

Canon PowerShot ELPH 300 HS 12.1 MP Digital Camera (Black)The Canon 5096B001 PowerShot ELPH 300 HS Black 12MP Digital Camera with 5x Zoom and 2.7 In. LCD Display has a slim profile that will not only make you... Read More >

Panasonic DMC-FH25K 16.1MP Digital Camera with 8x Wide Angle Image Stabilized Zoom and 2.7 inch LCD (Black)

GE Power Pro X500-BK 16 MP with 15 x Optical Zoom Digital Camera, BlackGE X500 Power Pro Series Bridge Camera with Electronic View Finder, Optical Image Stabilization, 16MP, 15X Optical Zoom, 2.7"LCD, 27mm Wide Angle Lens... Read More >

Sony has announced the SLT A35, the latest addition to its innovative range of fixed-mirror DSLRs. The A35 replaces the A33 and features a new 16.2MP EXMOR APS-C CMOS sensor. The chip has been redesigned to improve power consumption, promising improved battery and thermal performance. The A35 can shoot 1080i60 video and shoot 7 frames per second at 8.4MP (a 1.4x crop from the middle of the sensor that Sony is calling Tele-zoom High Speed Shooting). The camera also gains ‘Picture Effects’ processing filters that will be offered to existing A33 and A55 owners in a forthcoming firmware update. We’ve been using a pre-production version of this latest SLT and have prepared a hands-on preview and samples gallery.

Click here for for our hands-on preview of the Sony SLT-A35

Light, compact and easy to use, Sony’s new α35 (SLT-A35) interchangeable lens camera brings pro-style shooting speeds and diverse creative options to photographers of all abilities.

Building on the acclaimed α33 and α55 models, the α35 camera with Sony’s Translucent Mirror Technology allows responsive, accurate continuous autofocus – whether shooting high-speed still photos or recording full HD movies.

“Our Translucent Mirror Technology continues to push the limits of modern DSLR technology,” said Kristen Elder, director of the alpha digital imaging business at Sony Electronics. “The new α35 camera combines this unique innovation with a newly developed APS HD CMOS sensor and a diverse, user-friendly interface, making it a compelling choice for experienced photographers and first-time SLR buyers alike.”
She added, “Amateur photographers will appreciate the on-screen Help Guide, which gives a clear explanation of selected functions and how they’re used. More advanced photographers will welcome features such as a top panel-mounted button that is fully customizable, allowing instant recall of any one of 14 frequently-used functions according to their preference.”

Premium, High-Speed Performance
Making its debut on the α35 camera, Tele-zoom High Speed Shooting magnifies a central portion of the image area providing an effective 1.4x magnification (appx) while shooting at up to 7 fps. Providing continuous tracking autofocus of still or moving objects, this feature is ideal for capturing fast-moving sports, children’s expressions at just the right moment or distant subjects with a high-speed burst of frames. There’s also a rapid up to5.5 fps drive mode that offers full-resolution continuous shooting with tracking AF.

With a resolution of 16.2 effective megapixels, the Exmor™ APS HD CMOS sensor delivers stunningly detailed, low-noise still and HD video images. Complementing the sensor’s extremely high resolution and sensitivity, the camera’s powerful BIONZ® processor optimizes image data to assure flawless images with rich, natural color reproduction. A maximum sensitivity of ISO 12800 and extension to ISO 25600 makes it possible to capture beautifully natural still images and HD video in low light.

Advanced Quick AF Live View continuously displays a real-time output from the main image sensor during still or Full HD video shooting. Light is partially directed from the translucent mirror to an AF sensor to permit non-stop precision TTL phase-detection autofocus – a benefit not possible with traditional DSLR cameras.

Shooting stills or AVCHD™ video, users can enjoy a superbly detailed view on the high-quality 3-inch Xtra Fine LCD™ display. Sony’s TruBlack™ technology assures high-contrast images with rich, deep blacks – even when shooting outdoors.

The high-resolution Tru-Finder™ display offers a precision alternative to framing shots on the camera’s LCD. Offering an extremely detailed, high contrast image with full 100% field coverage, it’s ideal for live preview of picture effects and exposure adjustments. Accurate composition of landscapes, architecture and other scenes is enhanced by 3 selectable grid line patterns.

Creative New “Picture Effects”
The α35 model offers a new in-camera ‘Picture Effect’ setting that lets users add extra impact to stills or Full HD video during shooting, without the worry of editing images afterwards. Effects can be previewed on the camera screen, allowing photographers to see the result of a chosen effect instantly rather than post-shooting. The inspiring palette of artistic treatments includes Retro Photo, High-key, Toy Camera and Posterization.

It’s also easy to produce dramatic Partial Color effects, with a single color highlighted against the rest of the image in monochrome. This popular effect is normally achieved through a series of painstaking steps using photo editing software. With the new α35 camera it’s both automatic and instant.

Improved Battery Life and Compatible α Accessories
Reductions in power consumption boost the camera’s battery life to a generous 440 still shots (approx. when using the rear LCD panel) between battery charges – a 30 percent increase over its predecessor.
The α35 model is compatible with the full range of 32 A-mount interchangeable lenses that includes six Carl Zeiss® lenses, as well as the full range of alpha accessories including flashes, carrying cases, LCD monitors and more.

The new camera is compatible with Sony’s full line of SD memory cards, including the newest Class 10 versions, as well as the Memory Stick PRO-HG™ Duo HX series.  Available in capacities up to 32 GB, both media enable higher read speeds for more stable and optimal performance by Sony hardware features such as high-speed burst shooting or HD movie shooting.

Firmware Upgrade for A33 / A55 Models
Available beginning June 20th, a firmware update for existing α33 and α55 cameras adds several creative and operational enhancements.

Support for the ‘Picture Effect’ function featured on the new α35 model is now offered. High-Speed Synch is supported during wireless operation with a compatible external flash (α55 only). Ergonomics are further improved with revised menus and a new mode that lets users switch shooting parameters overlaid on-screen for clear, uncluttered composition.

The a33 and a55camera’s Digital Level Gauge can also be displayed when shooting via the optional CLM-V55 external LCD monitor. Frequently used features can now be custom-assigned to the D-RANGE button for rapid, menu-free access.

The upgrade can be downloaded from: (www.esupport.sony.com).

Pricing and Availability
The new α35 interchangeable lens camera will be available this August with an 18-55mm kit zoom lens (model SEL1855) for about $700.  It will also be offered as a body-only (without kit lens) for about $600.

Both the camera kit package (model SLT-A35K) and body-only (model SLT-A35) will be sold at Sony retail stores (www.sonystyle.com) and other authorized dealers nationwide.

Related Product:

Canon EOS Rebel T3 12.2 MP CMOS Digital SLR with 18-55mm IS II Lens and EOS HD Movie Mode (Black)The Canon 5157B002 includes the EOS Rebel T3 Digital SLR Camera and the EF-S 18-55mm f/3.5-5.6 IS type II Lens. This camera and lens is perfect for ph... Read More >

Canon PowerShot ELPH 300 HS 12.1 MP Digital Camera (Black)The Canon 5096B001 PowerShot ELPH 300 HS Black 12MP Digital Camera with 5x Zoom and 2.7 In. LCD Display has a slim profile that will not only make you... Read More >

Canon EOS Rebel T3i 18 MP CMOS APS-C Sensor DIGIC 4 Image Processor Full-HD Movie Mode Digital SLR Camera with 3.0-Inch Clear View Vari-Angle LCD and EF-S 18-55mm f/3.5-5.6 IS LensThe Canon 5169B003 includes the EOS Rebel T3i Digital SLR Camera and EF-S 18-55mm f/3.5-5.6 IS type II Lens. This camera and lens will help photograph... Read More >

Sony has given more details of the forthcoming firmware updates for A33, A55 Nex-3 and NEX-5 owners. The updates, which will be available from June 20th, include many of the features built into the newly-announced SLT-A35 and NEX-C3. These include the Picture Effects processing modes and many of the small handling improvements incorporated into the newer models.

Sony Statement:

SLT- a33/ a55

1. Addition of the Picture Effect function (7 Effects, 11 Variations)
2. Programmability of the D-RANGE button (on the top panel) to access 14 functions (Drive Mode, Flash Mode, Auto Focus Mode, AF area, Face Detection, Smile Shutter, ISO, Metering Mode, Flash EV Comp, White Balance, DRO/Auto HDR, Creative Style, SCN/Picture Effect, Sweep Shooting)
3. Addition of a new mode to turn off display parameters
4. Improved operability of the Menu (the ability to return to last selected item instead of menu top)
5. Enable High-Speed Sync when using compatible external flash wirelessly (only α55 – α33 already has this feature)
6. Addition of Digital level gauge display (on the HDMI output) when using the optional external monitor (like CLM-V55 LCD Monitor)

NEX-3/5

1. Addition of the Picture Effects function (7 Effects, 11 Variations)
2. Addition of the Manual Focus Peaking function
3. Very minor – when turning off the camera, the “α” logo will be displayed on the LCD

The firmware is set to be released on June 20th, and will operate similarly to recent firmware updates. You’ll download an executable file from the web (based on your PC’s OS), and the firmware will be run by the PC to the camera via the supplied USB cable.

Related Product:

Canon EOS Rebel T3 12.2 MP CMOS Digital SLR with 18-55mm IS II Lens and EOS HD Movie Mode (Black)The Canon 5157B002 includes the EOS Rebel T3 Digital SLR Camera and the EF-S 18-55mm f/3.5-5.6 IS type II Lens. This camera and lens is perfect for ph... Read More >

Canon PowerShot ELPH 300 HS 12.1 MP Digital Camera (Black)The Canon 5096B001 PowerShot ELPH 300 HS Black 12MP Digital Camera with 5x Zoom and 2.7 In. LCD Display has a slim profile that will not only make you... Read More >

Canon EOS Rebel T3i 18 MP CMOS APS-C Sensor DIGIC 4 Image Processor Full-HD Movie Mode Digital SLR Camera with 3.0-Inch Clear View Vari-Angle LCD and EF-S 18-55mm f/3.5-5.6 IS LensThe Canon 5169B003 includes the EOS Rebel T3i Digital SLR Camera and EF-S 18-55mm f/3.5-5.6 IS type II Lens. This camera and lens will help photograph... Read More >

Sony has announced its fourth lens for NEX cameras, in the shape of the E 30mm F3.5 macro (or SEL30M35). Billed as the world’s lightest macro for interchangeable lens cameras capable of life-size 1:1 magnification, it uses internal focusing to achieve a minimum working distance of less than an inch from the front of the lens. It also promises quiet autofocus for both stills and video use. The lens will be available in October at a suggested retail price of around $250. We’ve had a pre-production example that we’ve used to prepare a samples gallery.

Click here to read more about the Sony E 30mm F3.5 Macro

Click here to view our 30mm F3.5 Macro samples gallery

Related Product:

Canon EOS Rebel T3 12.2 MP CMOS Digital SLR with 18-55mm IS II Lens and EOS HD Movie Mode (Black)The Canon 5157B002 includes the EOS Rebel T3 Digital SLR Camera and the EF-S 18-55mm f/3.5-5.6 IS type II Lens. This camera and lens is perfect for ph... Read More >

Canon PowerShot ELPH 300 HS 12.1 MP Digital Camera (Black)The Canon 5096B001 PowerShot ELPH 300 HS Black 12MP Digital Camera with 5x Zoom and 2.7 In. LCD Display has a slim profile that will not only make you... Read More >

Canon EOS Rebel T3i 18 MP CMOS APS-C Sensor DIGIC 4 Image Processor Full-HD Movie Mode Digital SLR Camera with 3.0-Inch Clear View Vari-Angle LCD and EF-S 18-55mm f/3.5-5.6 IS LensThe Canon 5169B003 includes the EOS Rebel T3i Digital SLR Camera and EF-S 18-55mm f/3.5-5.6 IS type II Lens. This camera and lens will help photograph... Read More >

Our review of the Sony DSLR A580. With all the progress Sony has been making with its mirrorless and ‘translucent’ mirror technologies, it’s easy to overlook the company’s continued development of its two-sensor liveview DSLRs. The A580 is the latest (and possibly last?) in a line that started with the promising but quirky A350. The A550 was a big step forwards for these feature-packed enthusiast DSLRs and the A580 takes this progress further with the addition of Sony’s excellent 16MP sensor. Offering all the usual Sony processing cleverness – such as sweep panorama, in-camera HDR and multi-shot noise reduction – the only apparent cloud in its sky is the existence of the less expensive, full-time liveview sister model, the SLT A55. So, with an in-house competitor threatening to steal the A580′s liveview crown, can its more conventional DSLR design offer the best of both worlds?

Click here to read our Sony DSLR-A580 review

Related Product:

Canon EOS Rebel T3 12.2 MP CMOS Digital SLR with 18-55mm IS II Lens and EOS HD Movie Mode (Black)The Canon 5157B002 includes the EOS Rebel T3 Digital SLR Camera and the EF-S 18-55mm f/3.5-5.6 IS type II Lens. This camera and lens is perfect for ph... Read More >

Canon PowerShot ELPH 300 HS 12.1 MP Digital Camera (Black)The Canon 5096B001 PowerShot ELPH 300 HS Black 12MP Digital Camera with 5x Zoom and 2.7 In. LCD Display has a slim profile that will not only make you... Read More >

Canon EOS Rebel T3i 18 MP CMOS APS-C Sensor DIGIC 4 Image Processor Full-HD Movie Mode Digital SLR Camera with 3.0-Inch Clear View Vari-Angle LCD and EF-S 18-55mm f/3.5-5.6 IS LensThe Canon 5169B003 includes the EOS Rebel T3i Digital SLR Camera and EF-S 18-55mm f/3.5-5.6 IS type II Lens. This camera and lens will help photograph... Read More >

Sony has officially announced a 5-inch clip-on LCD monitor for tasks such as shooting HD video with interchangeable lens cameras. The CLM-V55 attaches to either a Sony or ISO-standard hot shoe and takes an HDMI input. The 1,152K dot (800 x 480 pixel) display features a tilt and swivel mount and a control wheel to adjust monitor settings such as aspect ratio, brightness/contrast and colour temperature.Other features include Pixel Magnification for accurate focusing and a ‘Colour Peaking’ function that highlights edges of focused subjects.

Clip-on LCD monitor from Sony for HD video shooting with Interchangeable Lens Digital cameras

CLM-V55 gives big, high-resolution view of video footage

• Clip-on LCD monitor attaches to DSLR camera
• Large (5″) WVGA panel offers superb high-resolution view while shooting HD video
• Tilt/swivel for comfortable viewing at any angle
• Colour peaking and pixel magnification for precise focus confirmation

A new clip-on LCD monitor from Sony gives DSLR camera owners a bigger, better view of their footage while shooting HD video.

The CLM-V55 is a portable video monitor featuring a high-resolution WVGA (800 x 480) (5”) LCD panel. Attaching easily to most Interchangeable Lens Digital cameras and compatible HD camcorders via the supplied adaptor, it displays video footage during shooting/playback with excellent clarity and a wide viewing angle.

The clip-on screen tilts and swivels to any angle for comfortable framing in any position – even self-shooting when you’re in the picture.

The CLM-V55 is loaded with pro-style features to help photo enthusiasts and videographers shoot high-quality HD video footage with their Interchangeable Lens Digital camera.

Pixel magnification mode assists with accurate focus confirmation, giving an enlarged pixel-perfect view of a selected portion of the Full HD image. It’s complemented by a colour peaking function that highlights the edges of accurately-focused areas of the video image.

An intuitive control wheel allows quick, positive adjustment of a wide range of monitor settings without interrupting shooting. Adjustable parameters include aspect ratio (16:9/4:3), volume, brightness, contrast, colour tone (phase), colour temp and auto dimmer. On-screen markers aid precise framing by giving precise indication of a TV’s 16:9 or 4:3 actual display area. The LCD monitor’s on-board mono speaker is complemented by a headphone jack for accurate audio monitoring during shooting.

The CLM-V55 attaches easily to a wide range of Interchangeable Lens Digital cameras from Sony and other manufacturers that support HD video shooting. The supplied adaptor simplifies mounting on any camera or HD camcorder that features an auto-lock accessory shoe or ISO shoe. (both optional). The CLM-V55 comes with a detachable LCD hood for more comfortable viewing when shooting outdoors in bright sunlight.

The CLM-V55 LCD video monitor by Sony is available from March 2011.

Related Product:

The Digital Photography BookScott Kelby, the man who changed the "digital darkroom" forever with his groundbreaking, #1 bestselling, award-winning book The Photoshop Book for Dig... Read More >

The Art of Photography: An Approach to Personal Expression

This is an updated and newly revised edition of the classic book The Art of Photography (originally published in 1994), which has often been descri... Read More >

BetterPhoto Basics: The Absolute Beginner's Guide to Taking Photos Like a ProAbsolutely anyone can take better photos!
 
If you can press a button, you can take great pictures. It’s as simple as that. In BetterPhoto Ba... Read More >